Before The Fabricant, I worked 20 years in fashion and retail, as CMO and E-commerce Director. My team dreamed about having all items photographed on models. We tested it and could prove that model photography converted more than flat images. But it was too expensive to allow for shooting the entire collection and our budget was limited.
Next to that, it was often a logistics nightmare to collect the samples, combine them in looks, choose the models and assemble the entire team to produce the images - stylists, hair and makeup artists, photographers, producers, retouchers. We were a well oiled machine and had great suppliers but still…it was not an easy task and it took weeks to be completed. Often we were launching the products on the website with delay and losing precious days of sales.
What if I could tell you that your budget is more than enough for all your model photography?
You can now pick a diverse range of models representing your consumers, style them as you like, combine multiple items, and choose any location, for a fraction of the time and costs?
In all honesty…
You will go through a learning curve. Using prompts is a bit of science and a bit of art and some retouch will be needed. But the results are astounding. One person can generate 50 e-commerce ready images in one day using The Fabricant Photo Studio. And you can even generate all new images for your social media campaigns!
In our current content hungry era, AI is your content machine and The Fabricant is your tool.
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